As an avid blog reader (seriously – over 400 in my google reader!) of course I want EVERYONE to have full feeds, so I can read as much as I can in one place…it has cut back on my commenting, but I have made a better effort as of late, and I love finding new blogs to follow in people’s comments…
…and, I understand when bloggers choose not to use Full Feeds. They want the page views, they want to avoid scrapers (bots who copy and republish your content without your permnission), and they want to benefit from the ad revenue that blogher or other “pay by the eyeball” ads can generate.
However, as a blog designer, I will tell you what I tell my clients – the benefits to full feeds far outweigh the drawbacks. I tend to unfollow many blogs that only publish partial feeds (or in a few instances, NO feed at all-just a title!). It feels like I am being FORCED to click through if I want to enjoy the post of my favorite bloggers – and who are you to tell ME what to do? : P Not that hard-headedness is a character trait *I* possess (STOP laughing!).
Switching to full feeds may result in a few less page views at first, but people who read and clicked through their reader will eventually continue to do so. You will probably notice an upswing in the number of subscribers you have (you DO have feedburner to tell you how many subscribers you have, right?!?) – which are becoming just as important to advertisers and PR people as well. Feed reader readers (try saying THAT 5 times fast!) are practically a captive audience!
Which brings me to advertising – if you are currently taking private advertising or posting affiliate ads, posting a discrete graphic ad or two or a few text ads aren’t obtrusive and has resulted in significant extra clicks on the feed ads I have placed on The Apronista.
Ultimately, it’s a blogger’s own choice, and every blogger does things their own way. It’s what makes us all interesting, isn’t it?
PS – I love to share my favorite posts with my friends, and you can see those in my sidebar – which is on my blog -which you have to click through to see…which, um…crap. Oh! Unless you already use Google Reader, then you can find me there under domesticchicky (DER) and my shared posts will pop up in your reader too!! (whew – I nearly negated an entire post in one fell swoop!)
PSPS – I will love you forever if you know the connection between this post and the picture at the top of it